I’ve been back from my four week Deki Fellowship in Ghana for a couple of months and I thought I would share something that gets right to the heart of what Deki is all about for me.
One of the main tasks of a Deki Fellow is to do an assessment on the impact that a Deki loan makes to the business and family of an entrepreneur. We do this through a lengthy structured interview undertaken face to face with each small farmer and street trader. I did 45 of these interviews during my trip and each one took about an hour to complete.
The last question was “how do you define success for your business” and we got the type of answers I was expecting: to open a small shop, to expand the size of my farm, to support my children through high school, to start rearing livestock.
What I wasn’t expecting was the number of people who said thank you Deki for supporting us, we hope you can continue, we would like to take another loan.
Georgina lives in a small village in Upper North West Ghana and she is quite typical of the small farmers I met. She and her husband support 4 orphan grandchildren. The loan of a relatively modest GHC 200, that’s about £50, enabled Georgina to almost double the amount of land she cultivates, start rearing guinea fowl and expand her beer brewing sideline.
For Georgina that loan was immensely valuable and she made very good use of it for that one season.
With Deki, you can provide life-changing amounts of money to those struggling with poverty. 100% of your loan goes to our entrepreneurs. Lend now, or become a Deki Friend.
For the loan to have a long term impact so she can keep that additional land cultivated, expand the rearing business and use the proceeds to fund her grandchildren through high school and into tertiary education she needs Deki to be there for her through multiple loan cycles.
That would be truly transformational for the Georgina and her family and that’s why Deki needs to be around for the people of Northern Ghana for a generation; and that why I’m in this for the long run as a lender.